Besides creating the slogan and the visual, Vasco design successfully took care of organizing the whole event. Dany Laferrière, Pauline Marois and Prime Minister François Legault were among the guests of honor. Several ministers, mayors, former politicians as well as business leaders were present at the Parquet de la Caisse de dépôt. The campaign aims to raise $ 5 million in order to promote the French language to all Quebecers and Francophones in Canada.