Vasco design was mandated to create a corporate identity for the Canadian Textile Industry Association to ensure a strong and modern representativeness for the Canadian textile industry while representing the values of the association and the attributes of the logo such as its distinctiveness, its symbolism and its pride.

Like a strip of red fabric that unfolds, this three-dimensional shape of the logo evokes both the sense of belonging and the dynamism of this industry. The whole image also reflects lightness, suppleness, elegance and stability which is specific to the field and the materials.