Redesign and rollout of the visual identity for YUL, a high-end residential development in the heart of downtown Montreal.
The mandate included a refreshed logo and the creation of a distinctive brand identity, applied across a wide range of corporate and promotional materials. Brand implementation and management were carried out through targeted campaigns, both print and digital, as well as large-scale outdoor signage.
Featuring a collection of uniquely designed apartments, YUL embodies a refined and contemporary urban lifestyle. Each visual element was designed to convey the project’s elegance and impressive scale.
