Vasco Ceccon
Founder and President · Designer · Ideator · Creative Director
More than 55 years imagining the design of tomorrow.
Founder of Vasco design in 1969, Vasco Ceccon is among the figures who have contributed to the evolution and recognition of graphic design in Quebec and Canada.
A designer, ideator, creative director and entrepreneur, he has guided more than 500 companies, institutions and organizations throughout his career in creating and evolving their brands and communications. National Bank of Canada, Kruger, St-Hubert Rotisseries, Télébec, the Dairy Bureau of Canada, Loto-Québec and many leading Canadian institutions have called upon his creative eye and vision.
For Vasco, design has never simply been a question of aesthetics. Behind every identity lies an idea, a thought process and a deep understanding of the organization. The logo becomes the visible expression of a broader strategy.
Always one step ahead
From ruling pens and hand-drawn typography to the possibilities of artificial intelligence, Vasco has navigated every major transformation in design without ever stopping exploring.
As early as 1985, he was among the first in Quebec to integrate computers into the creative process. In the 1990s, he embraced 3D modelling, digital imagery and the Web. Today, he explores artificial intelligence as a tool for ideation, visualization and creation, always guided by the same conviction: technology opens up possibilities, but ideas and the human creative eye make all the difference.
Create. Share. Move forward.
Twice President of the Société des graphistes du Québec, Vasco Ceccon played an active role in advancing and gaining recognition for graphic design as a profession. Under his leadership, the first catalogue dedicated to logos created by Quebec designers was published, and the Graphisme Québec competition was launched.
His influence also extends beyond Canada’s borders. A speaker at the ICOGRADA congresses in Nice in 1985 and Amsterdam in 1987, he championed Montreal’s bid to host the international gathering of designers. Years of work ultimately led to the ICOGRADA Congress being held in Montreal in 1991.
Alongside his professional practice, Vasco taught graphic design at the Université du Québec and trained more than one hundred designers within his studio. His work has been featured in specialized publications in Canada, the United States and Japan.
Design in the service of culture
Convinced that creativity thrives on dialogue between disciplines, Vasco has been involved with major cultural institutions for several decades. He has served on boards of directors and contributed to fundraising campaigns for the Musée d’art contemporain de Montréal, Les Ballets Jazz de Montréal, the Canadian Centre for Architecture and Théâtre Prospero.
His commitment to the arts earned him, jointly with Francine Léger, the Montreal Arts-Business Award.
The recipient of more than one hundred national and international awards throughout his career, Vasco continues to pursue what has driven him since 1969: imagining, exploring and sharing.
Tools change. Ideas remain the starting point.
