Adaptation and management of the Novotel brand in North America, including the implementation of its refreshed visual identity and the application of all on-site physical elements.
Managing an international brand requires consistency and a deep understanding of its clientele. Every touchpoint must reflect the brand’s promise—across marketing, sales, and service. The mandate also included the production of all physical, signage, and advertising materials to ensure a cohesive rollout aligned with Accor Group’s global standards.
