Logo design for Léger and its innovative opinion platform, LEO. Léger is Canada’s largest market research and analytics firm, specializing in surveys and customer experience. The LEO app enables consumers to share real-time feedback with brands.
The mandate involved creating a cohesive visual identity for both Léger and its LEO platform. Léger’s logo reflects the company’s expertise in research and analytics—balancing precision with accessibility—while LEO’s identity conveys the interactive, engaging nature of the platform and its role in strengthening the connection between consumers and brands.
