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The Fondation pour la langue française (FLF) began an information campaign to heighten awareness of the Foundation and promote the French language among native Quebecers, visible minorities and newcomers. The aim was to highlight the richness and qualities of this important and beautiful language, to value the joy of learning and open up to the host community. This campaign has the dual objective of positioning the FLF as an organization that aims to contribute to the development of the French language at all levels of activity of Quebecers through recurring projects carried out with various groups of Quebec society.